![]() Pressure (or guilt) to do things the traditional way. Well…? Reached 1mm users 7 months after launch Beloved by our community Problem: Most obvious keywords bidded way up Probably by other venture-backed startups Problem: Long tail had little volume Problem: Hiding free option was shady, confusing, buggy Affiliate program, display ads, etc sucked too Economics totally broken SEM & affiliate marketing guy ($$) Picked out keywords, made landing pages Hid the free account option for people arriving via paid search, replace with free time-limited trial Went live in early 2009 ![]() Experiment: Paid search Hired experienced.To get real Our Web 2.0 Marketing Plan Big launch at TechCrunch50 Buy some AdWords Hire, um, a PR firm, or a VP of Marketing, or something Making something no one wants Not launching painful, but not learning fatal Put something in users hands (doesn’t have to be code) and get real feedback ASAP Know where your target audience hangs out & speak to them in an authentic way Simple landing page: capture interest/emailġ2,000 diggs beta waiting list jumps from 5,000 to 75,000 in one day (Mar 2008).Min screencast on Hacker News (Apr 07): Lots of immediate, high-quality feedback ![]() Needless to say, I am not happy.' From competitor’s support forum: My Word docs and half my Excel Spreadsheets into 0 byte files.
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